Conference publications

Abstracts

XX conference

Russian Museum and the Internet

Oleinik D.Y.

394043 Voronezh Russia, Lenina Street, 73, Tel. +7 (473) 272-73-63.

Soviet museum was a kind of a thing in itself. Called for a state ideology, the museum is focused not so much for show and education, but on storage, picking and study collections. For this reason, store-Soviet museum in size and quality as the main collection, for this reason there was often dismissive attitude rangers and staff and visitors to the minimum variety of excursions. This was true even of the famous "export-oriented" museums.

But gradually the culture was popular, in fact - the fashionable and prestigious, it appeared that a "cultural entertainment" people are willing to pay, and pay a lot. And, of course, children: it turned out that the parents do not like the fact that their children are playing computer and watching Adventure, it would be necessary to attach them to the art. Matched a basic function of museums - a cultural enlightenment and the interests of the museum business, which requires openness, excitement, cognitive, that is, the same cultural enlightenment.

      To make money, to do something. Museums is the most important resource of public importance. State aid (not necessarily the federal government, but in the first place regional), sponsorship, grants - with funding of the museum. But mutual cooperation is much more likely to succeed. Hermitage in status would get some money, but the Hermitage - the center of the cultural life of the city, participating in the mass cultural programs have far more opportunities to earn them.

           The museum should be publicly available, and therefore only can earn. This formula is the director of the Metropolitan Museum 20's relevant today. Based on this formula, free days (or days of payment under a "much as you can") - this is not a waste, and a rational approach. These days provide an opportunity for students to visit museums, children disadvantaged parents, who make up a large part of the audience. It promotes public interest and provides an opportunity to obtain the resources of public and private funds (and often they are given under such conditions). The use of modern technology for the convenience of visitors to museums: guides on tape, electronic catalogs, etc. - Very diverse museums.

References:

1. Website "Museums of Russia» www.museum.ru

2. Hermitage site www.hermitage.ru

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